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A CELEBRATION
OF ARTS & CULTURE
Dates
& Times … |
Saturday,
May 3rd, 2008 |
11:00am
– 9:00pm
(Includes Mercado) |
| Sunday,
May 4th, 2008 |
10:00am –
5:00pm
(Includes Mercado) |
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The
25th annual Old Town Fiesta Cinco de Mayo is an opportunity
for you to join companies like Wells Fargo, Farmers Insurance,
Verizon Wireless, and Prudential Financial in the third
largest celebration of cultural, ethnic and historic heritage
in the United States. As a partner, your organization has
the opportunity to:
Promote
Company & Products to Nearly 250,000 Event Visitors
Reach a Diverse Audience Including Nearly 140,000 Latinos
Generate Millions of Media & On-Site Generated Impressions
Align with Diversity, Culture, Art, Education &
Community
Present Your Products & Services to the Hispanic
Market |
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Celebrated in Old
Town . . . The Birthplace of San Diego
Old
Town San Diego is a “living museum” preserving
San Diego’s past, present and future. State
Park, County Park, Restaurant and Recreational
areas of the community provide an ideal backdrop
to celebrate the diverse historical and cultural
background of this community that has been the
home of Native Americans, and settlers from Spain,
Mexico and the United States. |
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Historical
Background of the Celebration
In
1983, Old Town’s Bazaar del Mundo created
the Old Town Fiesta Cinco de Mayo, an event designed
to commemorate the 1862 Battle of Puebla, during
which, out-numbered Mexican forces defeated the
French Army, setting the stage for Mexico’s
eventual triumph over French imperialism. Since
that time the event has evolved into our region’s
largest celebration of Hispanic culture, San
Diego and California’s history, diversity
and the arts. In 2005, the event becomes Old
Town Fiesta Cinco de Mayo, along with the name
change, comes a host of exciting additions and
changes. |
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Old
Town Fiesta Cinco de Mayo at a Glance
Visitors
to Old Town Fiesta Cinco de Mayo 2008 will enjoy a full
weekend of activities beginning with open-air entertainment
and stage performances in the Historic State Park and
a chance to enjoy one of 33 fine Old Town restaurants.
On Saturday and Sunday, visitors will meander through
the streets and plazas of Old Town enjoying live music
and festivities, feasting on a delicious variety of regional
cuisine, learning about your company or organization,
your products and services, and their history in California.
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Partners
in this Community-Wide Celebration
Historic Old Town Community Foundation
California State Parks (SD County Schools)
City of San Diego
San Diego Commission for Arts & Culture
San Diego County Community Enhancement Program
Old Town Merchants
Old Town Chamber of Commerce
County of San Diego Parks & Recreation
Old Town History Program (SD Unified Schools) |
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The Diverse Market
Reached by this Unique Program
Year-round
Park Attendance of over 6.5 million makes
Old Town San Diego’s number one destination. Each year,
the Fiesta attracts a culturally diverse crowd from throughout
San Diego, California, Mexico, the United States & internationally.
Over 70% of Fiesta Visitors are Hispanic,
with 61% of overall visitors coming from within San Diego
County. Among visitors from outside the County, 39% are from
other parts of California, 33% are from other states and 28%
are from outside the US. San Diego has a
Hispanic Population of more than 850,000 people with a buying
power of eleven billion dollars a year. It has the tenth largest
Hispanic population in the United States and the seventh in
buying power (Source: Diario Latino). (Comprehensive Visitor
Research is Available, See Fiesta “Nutritional Value”
Chart) |
Opportunities to Promote
& Sell Products & Services
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upon level of interest and commitment, corporate partners
in Old Town Fiesta Cinco de Mayo 2008 will share in
a unique program that incorporates media, on-site and
community-based marketing and sales of corporate partner
products and/or services. These opportunities include: |
Media:
In the month leading up to the event, a broadcast,
print and new media campaign features corporate
Title, Presenting and select Old Town Level Sponsor
messages in conjunction with promotion of the
event. Television, radio and print advertising
will be featured through both Spanish and English
language outlets.
“Old Town Mercado”: A limited
number of corporate and community partners have the
opportunity to market their products, services, company
history and support for diversity education in California.
Unlike contemporary street fairs, this unique and
interactive display is historically based and modeled
after the market places of Latin America. These colorful
10’x10’ displays cover a five block area
along San Diego Avenue into Old Town San Diego State
Park.
Educational Outreach: The Fiesta and Historic
Old Town Community Foundation provide opportunities
for partners to support the development of newspaper-based
and on-site curriculum materials, outreach and interactive
educational programming. These programs support the
history, diversity, conflict resolution and Hispanic
heritage programs of the Old Town School program
and California State Parks.
Event-Based Promotions: Various
visitor sales, hospitality, stage and promotional
signage locations are available for naming rights
throughout Old Town. Title, Presenting and select
Old Town Level Partners have naming rights opportunities
to several stage and activity areas, as well as special
activity areas and Old Town streets during the event.
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Contact Us
Information for Fiesta Cinco de Mayo is: 619.296.3236
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